- Multi-channel communications strategy development
- Integrated campaigns
- Brand management
- Corporate communications
- Stakeholder relations
- Media relations
- Influencer engagement
- Event management
- Financial acumen / budget management
thrive pr + communications | Nov 2015 – Present
I started my career as an Account Executive rising through the ranks, receiving four promotions in just over four years. With a strong skill set in agency dynamics and with an enviable list of contacts, I now I lead a portfolio clients and devise dynamic creative campaigns for brands. I oversee the the execution of best-in-class communications strategies with strong ROI and within budget. Achievements include:
- Marquee client management (admin + finance), strategy development and campaign execution for national brands ANZ Bank and Coles
- Working closely with the Group Business Director in developing a multi-channel reputation building communications strategy for ANZ Bank post royal-commission
- Management and execution of an exclusive product launch event between Optus and National Geographic
- Leading four Good Friday Appeal campaigns resulting in record-breaking fundraising results year on year
Our Power, Documentary | March 2015 – Present
A passion project, my partner and I created an independent documentary following the Hazelwood Mine Fire of 2014 in Victoria’s energy powerhouse, the Latrobe Valley. Achievements include:
- Navigating through a political minefield of stakeholders including the community, victims of the fire, mining companies and legal representatives to ensure the success of the film.
- Successfully built a strong following and audience from the ground up garnering support from some of the best directors in the business.
- The film was an official selection of the acclaimed 2019 Byron Bay International Film Festival and was shortlisted for Best Environmental Film.
Freelancer | November 2014 – February 2015
Immediately after university, I freelanced as a content editor supporting editors and directors with shaping the narrative of short-form video